SoSocial Help

Connecting Instagram

How to connect your Instagram Business Account to SoSocial.

Connect Your Instagram Business Account

Instagram publishing in SoSocial uses the Instagram Graph API, which requires a Facebook-linked Instagram Business or Creator account. The connection process goes through Facebook’s OAuth flow.

Prerequisites

Before connecting, make sure:

  • Your Instagram account is a Business or Creator account (not a personal account). You can switch this in the Instagram app under Settings > Account > Switch to Professional Account.
  • Your Instagram account is linked to a Facebook Page. In your Facebook Page settings, go to Instagram and connect your Instagram account.
  • You are an admin of the associated Facebook Page.

Step-by-Step Connection

  1. Go to Settings from the sidebar.
  2. Under Platform Connections, click Connect next to Instagram.
  3. You’ll be redirected to Facebook’s authorization page (Instagram uses the same OAuth flow as Facebook).
  4. Log in and grant the requested permissions, including:
    • instagram_basic — to access your Instagram account info
    • instagram_content_publish — to create and publish posts, Stories, and Reels
  5. After authorization, you’ll return to SoSocial.

Selecting Your Page

A Page Picker modal appears showing your Facebook Pages. Select the Page that has your Instagram Business Account linked. SoSocial automatically resolves the Instagram Business Account ID from the Facebook Page via the Graph API.

If your Instagram account doesn’t appear, verify that it’s properly linked to the Facebook Page you selected.

Business vs. Personal Accounts

The Instagram Graph API only supports Business and Creator accounts. If your account is set to personal, SoSocial won’t be able to publish to it. Switching to a Business account is free and takes about 30 seconds in the Instagram app.

What You Can Publish

Once connected, you can publish the following content types to Instagram:

  • Posts — Single images, carousels, and videos in the standard feed
  • Stories — Vertical 9:16 content that appears in your Stories feed
  • Reels — Short-form vertical video content

Troubleshooting

  • Instagram account not found: Make sure your Instagram is linked to the Facebook Page in Facebook Page settings.
  • Can’t publish: Verify your account is set to Business or Creator.
  • Permissions error: Reconnect and ensure you grant all requested permissions during the OAuth flow.
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