Facebook Analytics

The Facebook tab on the Analytics page provides a detailed view of your Facebook Page performance. It’s organized into three sub-tabs: Profile, Posts, and Stories.

Profile

The Profile sub-tab shows high-level metrics for your Facebook Page:

• Page Followers — Total follower count and growth over time.
• Reach — How many unique users saw your content, displayed as a trend chart.
• Impressions — Total number of times your content was displayed, including repeat views.

These metrics are shown as both summary numbers and time-series charts so you can spot trends over your selected date range.

Demographics

The Profile tab also includes audience demographics:

• Age & Gender — Breakdown of your audience by age group and gender, displayed as horizontal bar charts.
• Top Locations — Your most common audience cities and countries.

Use this data to understand who’s following your Page and tailor your content to match.

Posts

The Posts sub-tab shows performance for individual Facebook posts:

• Likes — Total reactions on each post.
• Comments — Number of comments received.
• Shares — How many times the post was shared.
• Reach — Unique users who saw the post.

Posts are listed with a content preview and key metrics, making it easy to compare performance at a glance.

Stories

The Stories sub-tab tracks your Facebook Story performance:

• Views — Total story views.
• Replies — Messages sent in response to your story.
• Exits — How often viewers navigated away before the story ended.

Story metrics help you understand how engaging your ephemeral content is and whether viewers are watching through to the end.