Refreshing Analytics Data

SoSocial keeps your analytics data up to date through both automatic and manual refresh options.

Manual Refresh

Click the Refresh button on the Analytics page to immediately fetch the latest engagement metrics from your connected platform APIs. This is useful when:

• You’ve just published a post and want to see early engagement numbers.
• You’re preparing a report and need the most current data.
• You want to check performance after a specific campaign or event.

The refresh pulls metrics for all posts published within the last 30 days across all connected platforms.

Automatic Fetcher

SoSocial runs an automatic analytics fetcher every 6 hours in the background. This keeps your data reasonably fresh without requiring any action on your part. The fetcher also runs once at server startup, so your data is current when you first open the app.

What Gets Fetched

Each refresh cycle (manual or automatic) updates:

• Post metrics — Likes, comments, shares, reach, impressions, and saves for each published post.
• Profile metrics — Follower counts, page reach, and impressions.
• Story metrics — Views, replies, and exits for stories published in the last 30 days.

30-Day Window

Analytics data is fetched for posts published within the last 30 days. Older posts retain their last-known metrics but are no longer actively refreshed. This keeps API usage efficient while ensuring your recent content stays current.

Data Accuracy

Each refresh overwrites the previous metrics for a post rather than adding to them. This means your numbers always reflect the current state from the platform — no double-counting or inflated metrics.

Tips

• After publishing a batch of posts, wait an hour or two before refreshing for meaningful early metrics.
• If your analytics look stale, a manual refresh is the quickest fix.
• Check the Usage page to monitor API call volume from analytics fetches.