Campaigns

When you’re running a coordinated content push — a product launch, a seasonal promotion, or an awareness drive — individual posts are just pieces of a bigger picture. Campaigns let you group related posts together and track your progress toward a shared goal.

Creating a Campaign

Open the Campaigns page and click the button to create a new campaign. Fill in the details:

Name — a clear title for the campaign (e.g., “Summer Sale 2025,” “Product Launch: Widget Pro”).
Description — a brief summary of what the campaign is about.
Brief — detailed instructions or creative direction for the campaign content.
Goals — what you’re trying to achieve (e.g., “Increase website traffic by 20%,” “Generate 500 sign-ups”).
Start and end dates — the campaign’s active period.
Color label — a visual identifier that appears on post cards and the calendar.
Status — track whether the campaign is in planning, active, paused, or completed.

Assigning Posts to a Campaign

When composing or editing a post, you’ll find a campaign dropdown in the composer. Select the campaign this post belongs to, and it’s linked automatically. You can assign posts to a campaign at any time — during initial creation or later when editing.

Tracking Progress

The Campaigns page shows each campaign with a progress indicator displaying how many posts have been created versus how many have been published. This gives you a quick sense of how much content is in the pipeline and how much has actually gone out.

Managing Campaigns

As your campaign evolves, update its status to reflect where things stand. Move it from “planning” to “active” when content starts publishing, and to “completed” when the campaign wraps up. You can also edit any campaign details at any time.

Why Use Campaigns

Stay organized — group dozens of related posts under one roof instead of managing them individually.
Track outcomes — see at a glance whether you’re on track to meet your content goals.
Coordinate teams — everyone can see the campaign brief, goals, and progress in one place.
Review holistically — evaluate campaign performance by looking at all associated posts together.