Tagging Posts

As your content library grows, finding specific posts becomes harder. Tags give you a flexible, lightweight way to categorize your content so you can filter and search with precision.

Adding Tags

In the composer, you’ll find a Tags Input field. Type a tag name and press Enter to add it. You can add as many tags as you need to a single post. Tags are freeform — you create them as you go, so there’s no need to set up a predefined list.

Some examples of useful tags:

• product-launch — content related to a new product release
• weekly-tip — posts in your weekly tips series
• promotion — sales, discounts, and special offers
• behind-the-scenes — company culture and process content
• user-generated — content featuring or inspired by your audience
• evergreen — timeless content that can be reshared

Tagging Strategy

The most useful tagging systems are consistent and simple. Here are some guidelines:

• Use lowercase with hyphens — keeps tags readable and uniform (e.g., product-launch instead of Product Launch or productlaunch).
• Keep it manageable — aim for a set of 10-20 core tags rather than creating a unique tag for every post. Too many tags defeats the purpose.
• Tag by purpose, not just topic — tags like promotion or engagement describe what the post is meant to do, which is often more useful for filtering than topic-only tags.

Filtering and Searching by Tags

Once your posts are tagged, you can use tags to find them quickly. When browsing the Posts page, tags are available as a filter criterion. You can also combine tag filters with platform, status, and date range filters for precise results.

This is particularly useful when you want to:

• Audit a content type — filter by promotion to see all your promotional posts and check their frequency.
• Repurpose content — find evergreen posts that performed well and reschedule them.
• Review a series — pull up all weekly-tip posts to ensure consistency.

Tags and Campaigns

Tags complement campaigns well. While campaigns group posts by a specific initiative, tags cut across campaigns to categorize by content type or theme. A post can belong to one campaign and have multiple tags, giving you both structured and flexible organization.