Setting Up Brand Voice

Make AI Content Sound Like You

SoSocial’s AI features generate captions, hashtags, content calendars, and research summaries — and all of them are shaped by your Brand Settings. Taking a few minutes to configure your brand voice ensures that every piece of AI-generated content matches your style and resonates with your audience.

Where to Find Brand Settings

Go to Settings from the sidebar, then scroll to the Brand Settings section. If this is your first visit, default placeholder values will be created automatically — just replace them with your own information.

What to Configure

• Brand name — The name of your business, project, or personal brand. This is used in AI prompts so generated content references your brand naturally.

• Description — A brief summary of your brand, what you do, and who your audience is. The more context you provide, the more relevant and targeted your AI-generated content will be.

• Tone of voice — Describe how your brand communicates. Examples: “professional but approachable,” “witty and conversational,” “authoritative and data-driven.” This directly influences the writing style of generated captions and blog posts.

• Team roster — List key team members or roles. This helps AI suggest content ideas that highlight your team (e.g., employee spotlights, behind-the-scenes content).

• Content themes — Add the main topics your brand posts about — product launches, industry insights, tutorials, customer stories, etc. AI uses these themes when generating weekly content calendars and post suggestions.

• Website URL — Your brand’s website. Used for context in research and blog post generation.

How AI Uses These Settings

Every AI feature in SoSocial reads your Brand Settings to build its prompts. This means:

• Caption generation writes in your defined tone
• Hashtag suggestions relate to your content themes
• Content calendar posts align with your brand topics
• Research summaries are tailored to your audience
• WordPress blog posts match your brand voice

Updating Your Brand Voice

You can update your Brand Settings at any time. Changes take effect immediately — the next AI generation will use your updated information. There’s no limit to how often you can adjust these settings, so feel free to refine them as your brand evolves.